AR Digital Solutions

The AVR Lab is the Australian and New Zealand PREMIER distributor of Virtual Reality or VR and Augmented Reality or AR Digital Solutions representing the market-leading hardware brands and best suited SaaS (Software as a Service) platforms.

While there are a lot of ‘unknowns’ in the immersive reality space, The AVR Lab is focused on helping organisations take confident steps towards utilising these powerful tools to their capacity. The AVR Lab is Australia’s only true independent distributor of VR and AR digital solutions. We do not own a platform nor do we have biases towards any solution. We are full solution providers passing on our market leading experience to ensure you purchase the best suited AR/VR hardware and software for your business.


What is AVR?


Augmented Reality (AR) and Virtual Reality (VR) can be described as two regions within a ‘digital reality’ world. A digital reality world is one in which technology has been used to change the way we experience things.

AVR has incredible potential to connect with audiences, as VR headsets and AR screens become increasingly immersive and more affordable.

Augmented Reality (AR)

AR places digitally-produced objects and information over a real world view. You can look at a distant mountain range and AR can overlay pictures and information about temperature, height above sea level and more onto your digital screen.

Virtual Reality (VR)

VR is used to immerse users in a completely digital environment. You can be standing in your lounge and your VR headset can make you feel like you’re at the top of Mt Everest.

Mixed Reality (MR)

MR is like AR, but goes further. You can actually interact with the images and text that are placed over the top of your real world view.