Hyundai – Captivating Showroom

Hyundai AR Showroom

Introducing Hyundai AR Showroom; creating a new world, using innovative technology.

Hyundai is rolling out an augmented reality tool to dealerships across Australia to help sales staff demonstrate the features of its new ‘Reinvented i30’ hatchback.

The real world is transformed, allowing augmented reality to take control by digitally displaying and showcasing key features, not before visible to the human eye.

When in front of the selected Hyundai vehicle, digital content layers are displayed over the car allowing you to discover and learn about the key product features across Performance, Design, Safety and Technology categories.

You’ll be able to interact and explore the vehicle features through a variety of AR experiences including:

  • 3D Model & Animations
  • Interior 360 Panoramas
  • Full Screen Video
  • Hotspot information screens
  • Exterior colour change
  • Accessories

“As a brand, we are constantly looking for innovative ways to improve customers experience within the dealership environment. This app gives dealers the ability to demonstrate key features of the car that would be otherwise difficult to showcase within the showroom environment, particularly, without holding extensive inventory,” said Hyundai product marketing manager Nick Cook.